Saudi Arabia is truly one of the last undiscovered places on earth. Recently opening up to the world, it is more than ready to share its unique culture with the globe.
AlUla sits significantly on the ancient Incense Road, a magical oasis for weary travellers, pilgrims and locals alike. Many kingdoms once called AlUla home, leaving traces of their way of life, inscribing their stories into the sandstone rockfaces and carving intricate tombs among the mountains.
As hosts of this historical hub, the people of AlUla have a tremendous culture of hospitality seemingly seeped into their souls.
The last great adventure awaits in AlUla.
